THE BOOK

How to: create successful events to grow your brand
Start creating events that matter. Learn the framework behind The Business Event Canvas.

Designed for non-event professionals in business development, startups or marketing

From the creator of The Business Event Canvas
how to: create successful events to grow your brand
The offer

Get your exclusive preview of my new book so you can start applying the tools and methodology immediately.

But why?

I'm looking for 10 people to write a book review. For those 10 people, I'll be giving my entire ebook away for free. If you're one of the 10 people who writes a review, I will also be sending over a digital copy of The Business Event Canvas so you can use the framework to start designing your brand-building events, or print it out to use with your team.

Buy the book

If you want to buy the book directly, you can purchase it in ebook format or paperback (my personal favourite) from Lulu Bookstore, Google Play and Amazon.

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CONTENTS




Chapter 1: Introduction to The Business Event Canvas
• Why Event Structure Matters: The Case for a Framework
• The Structure of The Business Event Canvas
• Why the CanvasTM Works: A Data-Backed Approach
• Breaking Free from Common Pitfalls
• The Value of Purpose-Driven Planning

Chapter 2: Defining Your Purpose
• The Power of a Purpose-Centric Approach
• Setting Clear Objectives: Breaking Down the “Why”
• Translating Objectives into Strategic Goals with the Business Event Canvas
• The Role of KPIs in Measuring Success
• The Business Impact of Clear Purpose and Objectives

Chapter 3: Setting SMART Short-Term Goals
• The Value of Short-Term Goals
• Crafting SMART Goals with The Business Event Canvas
• Maximising Outcomes with SMART Goals

Chapter 4: Engaging Stakeholders for Success
• Who Are Your Stakeholders?
• The Importance of Stakeholder Mapping
• How to Create a Stakeholder Map
• Strategies to Address Diverse Stakeholder Needs and Interests

Chapter 5: Focusing on Your Target Group
• Narrowing Down the Ideal Target Audience
• Importance of Aligning Your Audience with Your Short- Term Goals
• Practical Tips for Segmenting and Understanding Your Target Group

Chapter 6: Validating Your Assumptions
• What Assumptions Are and Why They Matter
• Possible Outcomes of Poor Assumptions
• Strategies for Challenging and Validating Assumptions
• Using Feedback to Refine and Enhance Assumptions

Chapter 7: Designing Engaging Event Activities
• Types of Activities and Their Role in Achieving Goals
• How to Design Activities that Align with Audience Expectations
• Creative Activities That Stand Out

Chapter 8: Defining Value for Your Audience
• Crafting a Compelling Value Proposition for Attendees
• Creating Memorable Experiences with Clear Benefits
• Techniques for Leveraging Testimonials and Past Event Highlights

Chapter 9: Identifying Key Assets
• Essential Assets to Gather
• What is GDPR?
• The Role of Photography in Storytelling and Engagement
• Tips on Hiring the Right Event Photographer

Chapter 10: Developing a Call-to-Action
• Aligning CTAs with Short-Term Goals
• Crafting Value-Driven CTAs
• Incorporating CTAs Throughout the Event
• Encouraging Engagement through Added Value
• Aligning CTAs with Company Objectives

Chapter 11: Choosing the Right Space
• Aligning Venue Selection with Event Goals
• The Emotional Impact of Space
• Technical and Logistical Considerations
• Creating a Consistent Brand Experience
• Designing Spaces for Connection

Chapter 12: Crafting a Communication Strategy
• Developing a Promotion Timeline and Content Calendar
• Using Social Media, Email, and On-Site Communication Effectively
• Post-Event Follow-Up Strategies to Drive Long-Term Engagement
• Using Event Photography to Enhance Post-Event Follow-Up

Book Reviews

Testimonials
See what readers have to say about the book.

How To: Create Successful Events to Grow Your Brand is a masterclass from the author, who brings her sharp eye for detail ...offering fresh insights and practical tips to make your next event a hit. A must-read for anyone looking to make a memorable impact!

- Viviane Jaeger

The book has a great guidance method to create events, The author has used simple language, yet effective tools that can be implemented easily. I highly recommend it.

- Imad El

I only wish I and many others had this book sooner! It's thoughtful, articulate and useful. I highly recommend it.

- Andrea Stover

As a person who has difficulties with concentrating for too long, I really enjoyed how chapters are broken into "bite-sized" format. Would highly recommend and looking forward to implementing some tips and tricks into my own work as well.

- Damla Kostek

Useful for people who set out to create an impactful event for their business.

- Olena Rogozina

Whether you’re an amateur like me or have been doing this for years, reading this book will help you create events that take into account the audiences perspective and the reason behind every planning decision.

- Christine Su

After just three chapters, I was hooked and realized how many valuable insights I’d been missing to elevate my own events...You won’t be disappointed with this book. It’s concrete, approachable, relatable, and, above all, incredibly practical and useful.

- Patricia Alvarado

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