THE BOOK
Designed for non-event professionals in business development, startups or marketing
Get your exclusive preview of my new book so you can start applying the tools and methodology immediately.
I'm looking for 10 people to write a book review. For those 10 people, I'll be giving my entire ebook away for free. If you're one of the 10 people who writes a review, I will also be sending over a digital copy of The Business Event Canvas so you can use the framework to start designing your brand-building events, or print it out to use with your team.
If you want to buy the book directly, you can purchase it in ebook format or paperback (my personal favourite) from Lulu Bookstore, Google Play and Amazon.
CONTENTS
Chapter 1: Introduction to The Business Event Canvas
• Why Event Structure Matters: The Case for a Framework
• The Structure of The Business Event Canvas
• Why the CanvasTM Works: A Data-Backed Approach
• Breaking Free from Common Pitfalls
• The Value of Purpose-Driven Planning
Chapter 2: Defining Your Purpose
• The Power of a Purpose-Centric Approach
• Setting Clear Objectives: Breaking Down the “Why”
• Translating Objectives into Strategic Goals with the Business Event Canvas
• The Role of KPIs in Measuring Success
• The Business Impact of Clear Purpose and Objectives
Chapter 3: Setting SMART Short-Term Goals
• The Value of Short-Term Goals
• Crafting SMART Goals with The Business Event Canvas
• Maximising Outcomes with SMART Goals
Chapter 4: Engaging Stakeholders for Success
• Who Are Your Stakeholders?
• The Importance of Stakeholder Mapping
• How to Create a Stakeholder Map
• Strategies to Address Diverse Stakeholder Needs and Interests
Chapter 5: Focusing on Your Target Group
• Narrowing Down the Ideal Target Audience
• Importance of Aligning Your Audience with Your Short- Term Goals
• Practical Tips for Segmenting and Understanding Your Target Group
Chapter 6: Validating Your Assumptions
• What Assumptions Are and Why They Matter
• Possible Outcomes of Poor Assumptions
• Strategies for Challenging and Validating Assumptions
• Using Feedback to Refine and Enhance Assumptions
Chapter 7: Designing Engaging Event Activities
• Types of Activities and Their Role in Achieving Goals
• How to Design Activities that Align with Audience Expectations
• Creative Activities That Stand Out
Chapter 8: Defining Value for Your Audience
• Crafting a Compelling Value Proposition for Attendees
• Creating Memorable Experiences with Clear Benefits
• Techniques for Leveraging Testimonials and Past Event Highlights
Chapter 9: Identifying Key Assets
• Essential Assets to Gather
• What is GDPR?
• The Role of Photography in Storytelling and Engagement
• Tips on Hiring the Right Event Photographer
Chapter 10: Developing a Call-to-Action
• Aligning CTAs with Short-Term Goals
• Crafting Value-Driven CTAs
• Incorporating CTAs Throughout the Event
• Encouraging Engagement through Added Value
• Aligning CTAs with Company Objectives
Chapter 11: Choosing the Right Space
• Aligning Venue Selection with Event Goals
• The Emotional Impact of Space
• Technical and Logistical Considerations
• Creating a Consistent Brand Experience
• Designing Spaces for Connection
Chapter 12: Crafting a Communication Strategy
• Developing a Promotion Timeline and Content Calendar
• Using Social Media, Email, and On-Site Communication Effectively
• Post-Event Follow-Up Strategies to Drive Long-Term Engagement
• Using Event Photography to Enhance Post-Event Follow-Up