Founders Live is a global movement that entered Stockholm in 2023. iinvested was approached by Nordic Director of Founders Live - Naimul Abd to capture the live pitching event at The Park Södra. To showcase the excitement, connections and diversity at this event, focus was given to capture the audience, the movement of speakers under a range of lighting, more intimate moments with the community, and a mixed representation of gender and ethnicity. Both portrait and landscape images were taken to provide suitable content for LinkedIn, Instagram posts and Instagram stories; and processed to match the brand's dark palette. Assets were distributed to the global marketing team as well as the startup Founders who contributed during the event.