When it comes to event photography, lighting can make or break your images. As event coordinators in the vibrant city of Stockholm, you know that a well-lit venue not only enhances the overall atmosphere but also contributes to the quality of the photographs captured. By optimising venue lighting, you can ensure that every moment is beautifully documented, reflecting the essence of your event and enhancing your brand's visual storytelling.

Understanding the Importance of Lighting

According to a study published in the Journal of Visual Communication in Medicine, 90% of information transmitted to the brain is visual, and people tend to remember images better than text. This underscores the importance of high-quality imagery in conveying your event's narrative and message. In fact, events that prioritise professional photography and effective lighting report a 34% increase in attendee engagement on social media platforms (Event Marketing Institute, 2019).

1. Assess the Venue’s Natural Light

Before your event begins, evaluate the venue's natural light sources. Consider the time of day and how sunlight enters the space. If your event is during the day, utilise large windows and open spaces to enhance the natural light. Conversely, if your event occurs in the evening or in dimly lit areas, you'll need to supplement with artificial lighting.

Tip: If possible, schedule a site visit at the same time your event will take place. This will give you a clear idea of how natural light behaves in the space, allowing you to plan accordingly.

2. Choose the Right Artificial Lighting

When natural light isn’t enough, consider the various types of artificial lighting available to you:

• Soft Lighting: Soft lights, such as diffused lamps or LED panels, create a flattering effect that reduces harsh shadows and highlights. This is particularly useful for portraits and group shots.
• Accent Lighting: Use spotlights or LED strips to highlight specific areas, such as stage presentations or decor elements. This not only adds depth to your images but also directs the viewer’s attention where you want it.
• Ambient Lighting: Incorporate ambient lighting to set the overall mood of the event. Consider using warm lights for a cozy atmosphere or cooler tones for a modern feel.

3. Avoid Overhead Fluorescent Lights

Fluorescent lights and overhead spotlights can cast unflattering colours and harsh shadows, leading to unappealing photographs. If your venue relies heavily on these lights, consider using warm filters or supplementary lighting to soften the effect.

Tip: If possible, turn off overhead lights during key moments, such as speeches or performances, and rely on spotlights or portable LED lights instead.

4. Create a Balanced Lighting Setup

A balanced lighting setup is crucial for achieving professional results. This involves ensuring that no area is overly bright or too dark. Work with your photographer to determine the best placement for lights and to evaluate any potential issues during the setup phase.

Example: At Ignite Sweden Summit, the event team collaborated with us to arrange a continuous lighting setup, which included beauty lights strategically placed by a branded backdrop. This not only improved the photo quality for attendees throughout the entire event, but also helped create a standardised look for press photographs taken of the numerous award-winners.

5. Communicate with Your Photographer

Your photographer is your best ally when it comes to achieving great lighting. Communicate your vision and discuss lighting options prior to the event. Professional photographers often have specific preferences and techniques that can enhance the final images.

Optimising venue lighting is an essential step in ensuring high-quality event photography that accurately represents your brand and captures the essence of your event. By taking the time to assess natural light, choose the right artificial lighting, and work closely with your photographer, you can create stunning images that enhance your brand's visual storytelling.

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